In this role, I helped conceptualize and design signage from scratch to reflect a new brand identity focused on being welcoming and fun. By keeping the store updated and fresh throughout the year, particularly around holidays and seasonal changes, we enhanced the store’s flow and visual appeal.

Through these projects, I gained valuable experience in communicating key product features to support customer decision-making, which ultimately helped me strengthen my skills in visual merchandising, brand storytelling, and customer experience.